Month: November 2009

Tipping Point

The Tipping Point by Malcolm Gladwell   Listen to the podcast now: [display_podcast] Show Notes: This week Aaron, Phil, and Karin take on Malcom Gladwell's, The Tipping Point, on the Cocktail Party Statement. Aaron gives... [Read More]

Groundswell

Groundswell: Winning in a World Transformed by Social Technologies Listen to the podcast now: [display_podcast] . Show Notes: The Groundswell by Josh Bernoff and Charles Li is one of the most influential books regarding marketing... [Read More]