Month: September 2010

Why We Buy

Why We Buy by Paco Underhill Listen to the podcast now: [display_podcast] Book Summary: Why We Buy - Revolutionary retail guru Paco Underhill provides a witty bestselling book on our ever-evolving consumer culture -- full... [Read More]

Freakonomics Transcribed

Karin: Welcome to the Cocktail Party Statement, where three MBAs summarize a business book and dissect the findings so you can make a statement at a cocktail party and sound like a pro. My name... [Read More]

Freakonomics

Freakonomics by Steven D. Levitt and Stephen J. Dubner _____________________________________________________________ Listen to the podcast now: . [display_podcast] _____________________________________________________________ Show Notes: In Freakonomics (written with Stephen J. Dubner), Levitt argues that many apparent mysteries of everyday... [Read More]

Duct Tape Marketing

Duct Tape Marketing by John Jantsch Listen to the podcast now: [display_podcast] Show Notes: Description from Amazon.com: Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics... [Read More]