Month: May 2014

5 Temptations of a CEO

  5 Temptations of a CEO by Patrick Lencioni Book Summary: The book presents the story of Andrew, a CEO, and the five temptations he faces in management. The central part of the work is... [Read More]

Purple Cow

Purple Cow by Seth Godin Book Summary: The checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important... [Read More]