The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and “media darling” Laura Ries.
Aaron: Cliffnotes of a dummy book
Karin: Branding for dummies
Phil: See Spot do branding
What’s this? Explanation of the CPI.