Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike “red oceans,” which are well explored and crowded with competitors, “blue oceans” represent “untapped market space” and the “opportunity for highly profitable growth.”. They present the tools and frameworks they’ve developed specifically for the task of analyzing blue oceans.
Aaron: True strategy is not about engaging in a bloody competition but creating a new customer in uncharted territory
Karin: Be different
Phil: Avoid conflict at all costs
What’s this? Explanation of the CPI.