Category: business books

Blink

Blink by Malcolm Gladwell Listen to the podcast now: [display_podcast] Book Summary: Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping... [Read More]

22 Immutable Laws of Branding

22 Immutable Laws of Branding by Al & Laura Ries Listen to the podcast now: [display_podcast] Book Summary: The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of... [Read More]

Blue Ocean Strategy

Blue Ocean Strategy by Chan Kim & Renee Mauborgne _____________________________________________________________ Listen to the podcast now: . [display_podcast] _____________________________________________________________ Book Summary: Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding,... [Read More]

Empowered

Empowered by Josh Bernoff Listen to the podcast now: [display_podcast] Book Summary: Empowered - explains how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at... [Read More]

Freakonomics Transcribed

Karin: Welcome to the Cocktail Party Statement, where three MBAs summarize a business book and dissect the findings so you can make a statement at a cocktail party and sound like a pro. My name... [Read More]

Freakonomics

Freakonomics by Steven D. Levitt and Stephen J. Dubner _____________________________________________________________ Listen to the podcast now: . [display_podcast] _____________________________________________________________ Show Notes: In Freakonomics (written with Stephen J. Dubner), Levitt argues that many apparent mysteries of everyday... [Read More]

Duct Tape Marketing

Duct Tape Marketing by John Jantsch Listen to the podcast now: [display_podcast] Show Notes: Description from Amazon.com: Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics... [Read More]

The Brand Gap

The Brand Gap by Marty Neumeier Listen to the podcast now: [display_podcast] Show Notes: Branding is often overlooked and under appreciated by the more analytical parts of a corporation. This book provides an excellent resource... [Read More]

Tipping Point

The Tipping Point by Malcolm Gladwell   Listen to the podcast now: [display_podcast] Show Notes: This week Aaron, Phil, and Karin take on Malcom Gladwell's, The Tipping Point, on the Cocktail Party Statement. Aaron gives... [Read More]