Category: marketing books

Purple Cow

Purple Cow by Seth Godin Book Summary: The checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important... [Read More]

Hangover Show: Most Hated

The Hangover Show: Our Most Hated Books You asked for more content, we're here to deliver! These abbreviated shows will keep you informed about what we have coming up, recap some of our favorite books,... [Read More]

Six Pixels of Separation

Six Pixels of Separation by Mitch Joel Listen to the podcast now: [display_podcast] Book Summary: Digital marketing expert Mitch Joel unravels the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers... [Read More]

No Logo

No Logo by Naomi Klein Listen to the podcast now: [display_podcast] Book Summary: Naomi Klein is a Canadian author and social activist known for her political analyses and criticism of corporate globalization. Klein was born... [Read More]

Socialnomics

Socialnomics by Erik Qualman [display_podcast] Book Summary: Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant... [Read More]

22 Immutable Laws of Branding

22 Immutable Laws of Branding by Al & Laura Ries Listen to the podcast now: [display_podcast] Book Summary: The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of... [Read More]

Fortune at the Bottom of the Pyramid

Fortune at the Bottom of the Pyramid by C K Prahlad Listen to the podcast now: [display_podcast] Book Summary: Five years ago, C.K. Prahalad’s The Fortune at the Bottom of the Pyramid showed companies how... [Read More]

Blue Ocean Strategy

Blue Ocean Strategy by Chan Kim & Renee Mauborgne _____________________________________________________________ Listen to the podcast now: . [display_podcast] _____________________________________________________________ Book Summary: Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding,... [Read More]

Empowered

Empowered by Josh Bernoff Listen to the podcast now: [display_podcast] Book Summary: Empowered - explains how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at... [Read More]

Why We Buy

Why We Buy by Paco Underhill Listen to the podcast now: [display_podcast] Book Summary: Why We Buy - Revolutionary retail guru Paco Underhill provides a witty bestselling book on our ever-evolving consumer culture -- full... [Read More]