Category: marketing books

Duct Tape Marketing

Duct Tape Marketing by John Jantsch Listen to the podcast now: [display_podcast] Show Notes: Description from Amazon.com: Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics... [Read More]

Groundswell

Groundswell: Winning in a World Transformed by Social Technologies Listen to the podcast now: [display_podcast] . Show Notes: The Groundswell by Josh Bernoff and Charles Li is one of the most influential books regarding marketing... [Read More]

Tribes

Tribes by Seth Godin Listen to the podcast now: [display_podcast] . Show Notes: From Amazon: The marketing guru, Seth Godin argues that lasting and substantive change can be best effected by a tribe: a group... [Read More]

Trust Agents

  Trust Agents : Using the Web to Build Influence, Improve Reputation, and Earn Trust Listen to the podcast now: [display_podcast] . Show Notes: This book talks about what's going on in all of the... [Read More]