Fortune at the Bottom of the Pyramid

Fortune at the Bottom of the Pyramid by C K Prahlad

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Book Summary:

Five years ago, C.K. Prahalad’s The Fortune at the Bottom of the Pyramid showed companies how they could reignite profits and growth by serving the world’s five billion poorest people. Hundreds of firms have successfully taken that path–building large, profitable businesses that are reducing poverty and eliminating human misery at the same time.

Now, Prahalad has updated his extraordinary book to reflect the lessons of the past five years: business-building strategies, techniques, and innovations proven to work in emerging markets. The fortune at the bottom of the pyramid: doing well by doing good or doing good by doing well!

Our Cocktail Party Statements:

Aaron: Innovation & entrepreneurship

Karin: Fighting poverty with profits

Phil: Solution is not traditional aid but entrepreneurship

Our Cocktail Party Index:

What’s this? Explanation of the CPI.