The checklist of tired ‘P’s marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren’t working anymore. There’s an exceptionally important ‘P’ that has to be added to the list. It’s Purple Cow.
Cows, after you’ve seen one, or two, or ten, are boring. A Purple Cow, though…now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable.
Aaron: Marketers should run the world.
Phil: Remarkable, remarkable, remarkable. And in case you forget: remarkable.
Karin: Blue Ocean Strategy for Dummies.
What’s this? Explanation of the CPI.