Tag: book review

22 Immutable Laws of Branding

22 Immutable Laws of Branding by Al & Laura Ries Listen to the podcast now: [display_podcast] Book Summary: The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of... [Read More]

Fortune at the Bottom of the Pyramid

Fortune at the Bottom of the Pyramid by C K Prahlad Listen to the podcast now: [display_podcast] Book Summary: Five years ago, C.K. Prahalad’s The Fortune at the Bottom of the Pyramid showed companies how... [Read More]

Blue Ocean Strategy

Blue Ocean Strategy by Chan Kim & Renee Mauborgne _____________________________________________________________ Listen to the podcast now: . [display_podcast] _____________________________________________________________ Book Summary: Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding,... [Read More]

Empowered

Empowered by Josh Bernoff Listen to the podcast now: [display_podcast] Book Summary: Empowered - explains how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at... [Read More]

Why We Buy

Why We Buy by Paco Underhill Listen to the podcast now: [display_podcast] Book Summary: Why We Buy - Revolutionary retail guru Paco Underhill provides a witty bestselling book on our ever-evolving consumer culture -- full... [Read More]

Freakonomics Transcribed

Karin: Welcome to the Cocktail Party Statement, where three MBAs summarize a business book and dissect the findings so you can make a statement at a cocktail party and sound like a pro. My name... [Read More]

Freakonomics

Freakonomics by Steven D. Levitt and Stephen J. Dubner _____________________________________________________________ Listen to the podcast now: . [display_podcast] _____________________________________________________________ Show Notes: In Freakonomics (written with Stephen J. Dubner), Levitt argues that many apparent mysteries of everyday... [Read More]

Duct Tape Marketing

Duct Tape Marketing by John Jantsch Listen to the podcast now: [display_podcast] Show Notes: Description from Amazon.com: Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics... [Read More]

Outliers

Outliers by Malcolm Gladwell Listen to the podcast now: [display_podcast] Show Notes: Why do some people succeed, living remarkably productive and impactful lives, while so many more never reach their potential? Superstars don't arise out... [Read More]

The Black Swan

The Black Swan by Nassim Nicholas Taleb . Listen to the podcast now: [display_podcast] . Show Notes: This episode of Cocktail Party Statement covers The Black Swan by Nassim Nicholas Taleb who first became known... [Read More]