Tag: branding

No Logo

No Logo by Naomi Klein Listen to the podcast now: [display_podcast] Book Summary: Naomi Klein is a Canadian author and social activist known for her political analyses and criticism of corporate globalization. Klein was born... [Read More]

22 Immutable Laws of Branding

22 Immutable Laws of Branding by Al & Laura Ries Listen to the podcast now: [display_podcast] Book Summary: The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of... [Read More]

The Brand Gap

The Brand Gap by Marty Neumeier Listen to the podcast now: [display_podcast] Show Notes: Branding is often overlooked and under appreciated by the more analytical parts of a corporation. This book provides an excellent resource... [Read More]