Tag: cocktail party index

Predictably Irrational

Predictably Irrational by Dan Ariely   Listen to the podcast now: [display_podcast] Book Summary: Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral... [Read More]

Blue Ocean Strategy

Blue Ocean Strategy by Chan Kim & Renee Mauborgne _____________________________________________________________ Listen to the podcast now: . [display_podcast] _____________________________________________________________ Book Summary: Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding,... [Read More]

Why We Buy

Why We Buy by Paco Underhill Listen to the podcast now: [display_podcast] Book Summary: Why We Buy - Revolutionary retail guru Paco Underhill provides a witty bestselling book on our ever-evolving consumer culture -- full... [Read More]

Freakonomics

Freakonomics by Steven D. Levitt and Stephen J. Dubner _____________________________________________________________ Listen to the podcast now: . [display_podcast] _____________________________________________________________ Show Notes: In Freakonomics (written with Stephen J. Dubner), Levitt argues that many apparent mysteries of everyday... [Read More]