Tag: freakonomics

Purple Cow

Purple Cow by Seth Godin Book Summary: The checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important... [Read More]

Freakonomics Transcribed

Karin: Welcome to the Cocktail Party Statement, where three MBAs summarize a business book and dissect the findings so you can make a statement at a cocktail party and sound like a pro. My name... [Read More]

Freakonomics

Freakonomics by Steven D. Levitt and Stephen J. Dubner _____________________________________________________________ Listen to the podcast now: . [display_podcast] _____________________________________________________________ Show Notes: In Freakonomics (written with Stephen J. Dubner), Levitt argues that many apparent mysteries of everyday... [Read More]