Tag: marketing

Trust Me, I’m Lying: Confessions of a Media Manipulator

Trust Me, I'm Lying: Confessions of a Media Manipulator by Ryan Holliday Book Summary: Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and... [Read More]

The Honest Truth About Dishonesty

The Honest Truth About Dishonesty by Dan Ariely _____________________________________________________________ Listen to the podcast now: . [display_podcast] _____________________________________________________________ Book Summary: The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns (more…) [Read More]

No Logo

No Logo by Naomi Klein Listen to the podcast now: [display_podcast] Book Summary: Naomi Klein is a Canadian author and social activist known for her political analyses and criticism of corporate globalization. Klein was born... [Read More]

Socialnomics

Socialnomics by Erik Qualman [display_podcast] Book Summary: Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant... [Read More]

The Social Animal

The Social Animal by David Brooks _____________________________________________________________ Listen to the podcast now: . [display_podcast] _____________________________________________________________ Book Summary: David Brooks has written an absolutely fascinating book about how we form our emotions and character. (more…) [Read More]

22 Immutable Laws of Branding

22 Immutable Laws of Branding by Al & Laura Ries Listen to the podcast now: [display_podcast] Book Summary: The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of... [Read More]

Blue Ocean Strategy

Blue Ocean Strategy by Chan Kim & Renee Mauborgne _____________________________________________________________ Listen to the podcast now: . [display_podcast] _____________________________________________________________ Book Summary: Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding,... [Read More]

Empowered

Empowered by Josh Bernoff Listen to the podcast now: [display_podcast] Book Summary: Empowered - explains how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at... [Read More]

Why We Buy

Why We Buy by Paco Underhill Listen to the podcast now: [display_podcast] Book Summary: Why We Buy - Revolutionary retail guru Paco Underhill provides a witty bestselling book on our ever-evolving consumer culture -- full... [Read More]

Freakonomics

Freakonomics by Steven D. Levitt and Stephen J. Dubner _____________________________________________________________ Listen to the podcast now: . [display_podcast] _____________________________________________________________ Show Notes: In Freakonomics (written with Stephen J. Dubner), Levitt argues that many apparent mysteries of everyday... [Read More]