Tag: seth godin

Purple Cow

Purple Cow by Seth Godin Book Summary: The checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important... [Read More]

Linchpin

Linchpin by Seth Godin Listen to the podcast now: [display_podcast] Show Notes: Cocktail Party Statement talks about Linchpin by Seth Godin in this episode. A linchpin, as Seth describes it, is somebody in an organization... [Read More]