This week Aaron, Phil, and Karin take on Malcom Gladwell’s, The Tipping Point, on the Cocktail Party Statement.
Aaron gives a a brief intro to Malcom and goes into the a brief synopsis on the book. The Tipping Point covers what makes ideas and concepts become epidemics. Gladwell talks about the different roles that people with special skills play in the process of helping epidemics take place.
In the chapter on the “Law of the Few,” Gladwell talks about these special groups of peoples including Connectors (those with ability to make friends), the mavens (information specialists), and Salesmen (persuaders).
Gladwell talks about the stickiness factor and the characteristics a message must to become memorable. He uses the great example of the television shows Blues Clues and Sesame Street.
Phil – I concur
Aaron – In order for an epidemic to take shape, you have to have connections with the right people, and the right message at the right time.
Karin – The tipping point is the one specific moment and getting all your people together at that moment to put your product over the edge.