This book talks about what’s going on in all of the social media and how to be positioned in the right places and use all the social media tools to get you to where you want to be.
From Amazon: In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits. Today’s online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business.
Phil – “Be authentic”
Aaron – “Show up”
Karin – “How to be a digital native, where you find a different path around the current game. Also, be human – social media is just another way to communicate and extend as a human.”